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Portfolio

Professional Projects

Implementation of Dubai Tourism Transport Sector Legislation

Overview:
Supported the implementation of new legislation governing Dubai’s tourism transport sector, aimed at improving regulation, service quality, and sector performance.
Role:
Worked within the Roads and Transport Authority (RTA) to support policy implementation and coordination.

Key Contributions:

  • Managed and facilitated stakeholder workshops to align on implementation priorities and to provide awareness
  • Conducted data analysis to assess sector economics and inform decision-making
  • Prepared analytical studies to support implementation planning
  • Reviewed internal policies to ensure alignment with new legislation
Outcome:
Contributed to a structured, data-informed implementation process and improved internal alignment on regulatory rollout.

School Transport Pooling Pilot

Overview:
Implemented a pilot program to assess whether school transport pooling could reduce traffic congestion and optimize routes
Role:
Led project coordination and implementation, working closely with consultants, schools, and private transport providers.

Key Contributions:

  • Coordinated study with external consultants to evaluate pilot feasibility
  • Prepared MoUs with private transport companies for collaboration
  • Conducted risk assessments and managed project integration
  • Developed project timeline and coordinated implementation milestones
Outcome:
Enabled structured evaluation of transport pooling, supporting data-driven recommendations for scaling congestion-reduction initiatives.

School Transport Optimization

Role:
Conducted congestion research and supported infrastructure decisions
Outcome:
Improved school-area traffic flow and transport efficiency.

E-Hail School Transportation (Careem School Rides)

Role:
Core project team member
Outcome:
Awarded IBPC 5-Star Best Practice Certification

Academic Projects

Samsung SmartThings Marketing Strategy (MBA Project)

Description:
Developed a marketing strategy and campaign for Samsung SmartThings ecosystem in the UAE as part of a competitive MBA project.

A Review of Open Source Software Implementations in the Public Sector

Abstract:
Issues related to digital transformation, such as concerns about digital sovereignty, require careful consideration across legal, managerial, and technical domains. This paper explores the benefits, policies, implementations, and case studies of open-source software in public-sector contexts, with a focus on UAE policy implications.
Issues related to digital transformation, such as concerns about digital sovereignty, require careful consideration across legal, managerial, and technical domains. This paper explores the benefits, policies, implementations, and case studies of open-source software in public-sector contexts, with a focus on UAE policy implications.

Certifications

Certified Associate in Project Management (CAPM)

Globally recognized certification by the Project Management Institute validating expertise in project management fundamentals, agile principles, predictive methodologies, and business analysis.